“Take something as innocent-seeming as frictionlessness. To Amazon’s Toni Reid, it means convenience. […] Adam Greenfield, an urbanist, frames frictionlessness as an existential threat: It is meant to eliminate thought from consumption, to ‚short-circuit the process of reflection that stands between one’s recognition of a desire and its fulfillment via the market.’”

source: Judith Shulevitz, Alexa, Should We Trust You?, „The Atlantic”, 2018

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