“I was fascinated to walk into the Fulfillment Centers, and have of all the language be kind of the language of retail warehousing and distribution, which I didn’t really understand, but I saw a factory. […] there were some technics that hadn’t yet been applied in the retail world, that have been applied for decades in manufacturing. And fortunately, when we started to apply them, a lot of them worked.”

source: Jeff Wilke, Amazon’s CEO of Worldwide Consumer in Land of the Giants: The Rise of Amazon podcast, episode 1. Why You'll Never Quit Amazon Prime

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